Target Audience Screening

It was suggested by Mrs Alison that we do a screening of our music video to our target audience, so that we can recieve some feedback from them. By doing this, I was able to see whether we were successful in what we created.

Our target audience is predominantly females aged between 16-30. And I asked them two questions:

1. What do you like best about the video?

2. What one thing would you change about the video?

Feedback

Alex Anthony, age 18.

- "I love the whole look of the video, it looks simple but it isn't so simple that it's boring."

- "If I was to change one thing, it would be that I would include more outfit changes as girlbands normally have loads of different ones."

Joanna Dupplaw, age 17.

-"The back-story is the best thing about it, as it adds almost like another dimension to the video and it definately makes it look more like a real music video."

- "If I was going to change one thing about it, it would be that the house shots. The location there is not as good as the location in the forest. It isn't bad though!"

Gary May, age 23.

-"I like the fact you had loads of different shots, even though it is only based in 2 locations you still made it look good and it wasn't boring by any means."

-"If I was going to be picky and change something, it'd probably be that the camera is a little bit shakey in the build-up section. But that really is splitting hairs."


Claire Hughes, age 29.

-"I LOVE the fact that you did a little dance in there! Although it was funny because it was strange looking at my cousin doing that it really is what a girl-band would do, so hats off to the lot of you!"

- "If I was going to change one thing, it'd probably be that your outfits don't particularly compliment eachother in the forest shots. But I'm only saying that because I work in fashion, obviously for an amateur video it is good."

From this feedback, it is clear that we did manage to fulfil the criteria that is needed by our target audience. Everybody enjoyed it, and everyone had nothing but good things to say about it. I have shown more people than this but I only focused on a few, but I am extremely happy with the outcome. It was not a suprise that people had their opinions on how to change it, it is a school project and is obviously not to the same standard as a proffesional product. So all in all, I am pleased with our achievements, and I hope the other girls get the same good feedback!

Specific Focus - Joanna Dupplaw

I asked one member of my focus group if she would mind answering a couple more questions that are slightly more specific to the production. Here is what happened:

What is your understanding of the 'back-story' in the video?
I basically take the back-story to be that Emily and Joe are in a relationship, he's cheated on her, and throughout the video you are just seeing them arguing.

Do you feel there is a link between the lyrics and the video?
Oh yeah definately, it does make sense to the song. I think the first time you watch it you don't really pick up on the key elements of it, but it still looks proffesional.

Can you identify any intertextuality at any point during the video?
Urm, if i'm honest not really. There's nothing there that strikes me as being something I've ever seen before kind of thing.

In your opinion, is the video interesting and do you think people between the age of 16-30 would enjoy it?
It is definately interesting, I've watched it like 4 times and i'm not bored of it! Yeah i think you've definately made it so it appeals to older people, the story is good and makes it more simple. Like you 've said to me before, you've really thought hard about all elements of the video so that could appeal more to older people as they might be more analytical than people our age.

What do you think about the standard of lip-synching?
It's almost perfect!

Lastly, to what extent does it have the conventions of a real proffesional product made by a girl-band?
Well, being completely honest the quality of the camera in certain parts makes it obvious that it is not a proffesional product... but that's to be expected! In terms of outfits, hair and makeup and storyline I definately think you've really pulled off the 'girl-band' look.