"Cosmpolitan meets and tackles all of its reader's concerns, passions, and ever-broadening interests. Advice on reltaionships and men continue to be at the very heart of the Cosmopolitan offer but is also vacked by relevant, topical deatures, imaginative fashion and beauty and the very latest health and career news.Glamourous and gust as well as frank and intimate, Cosmopolitan celebreates being a womn by recognising that women today are stronger, braver, and more exceptional than ever.
Cosmopolitan supports and encourages, congratultes, enteratins, amuses, inspires and uplifts - helping its readers be the very best they can.
The core Cosmopolitan buyer is ABC1 and in her mid-to-late twenties. Intelligent and independent, she is determined to succedd - in her career, her social life and her relationships. She wants to take full advantage of the many choices and opportunities open to her butunderstands that self-fulfilment comes from having fun, treating yourself and feeling good, as much as from work and material achievements. Sex, men and shopping are an essential part of her life.
She is part of the post-feminist generation who assume they have equal rights. she has grown up in a world hat has grown progressivley maller and more accessible, so is far less constrained by society's rules, physical boundaies or tradition than her predecessors. She will judge her success on her own terms."
For us, this directly states the kind of women we are looking to target with our single. the song itself is a sophisticated song with a deep meaning, that a lot of the women in the age range stated in the cosmo brand profile will be able to properly relate to. The advert celebrates independant women, whereby the four of us are dressed glamourously in a woodland area, standing out in a striking way against nature, looking powerful and in control. It explores the idea of fashion as well, as we are colour co-ordinated but show individuality. We believe that the brand-profile fits exactly what we are trying to re-package with this song.
As well as this, the advert may also appear in similiar magazine due to the similiar content. For example:


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