Evaluation of Advanced Production
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Thursday, 28 April 2011
Friday, 1 April 2011
Saturday, 26 March 2011
Final Editing Session: 25.03.11
Today in our double lesson, we were left to make any final changes and additions to both our music video and two ancillary tasks, ready for the final presentation on Friday 1st April. Here is what we achieved:
- We corrected the spelling mistakes on all four biography pictures.
- We cut the bio pictures down to a square and more consistent size to look more like a CD cover.
- We added our correct details to the beginning of our music video.
We needed Charlotte's laptop to be able to re-warmify the biography pictures, as we had to re-do them from scratch. So Charlotte is going to re-warmify them at home, and add a small black border around each biography picture in order to make it more square and CD shaped.
Apart from this, everything else is done and ready for the final presentation on Friday afternoon!
- We corrected the spelling mistakes on all four biography pictures.
- We cut the bio pictures down to a square and more consistent size to look more like a CD cover.
- We added our correct details to the beginning of our music video.
We needed Charlotte's laptop to be able to re-warmify the biography pictures, as we had to re-do them from scratch. So Charlotte is going to re-warmify them at home, and add a small black border around each biography picture in order to make it more square and CD shaped.
Apart from this, everything else is done and ready for the final presentation on Friday afternoon!
Wednesday, 23 March 2011
Specific Focus
Paula Dickerson, age 28.
I asked my cousin Paula some more in depth questions, I felt that by asking the oldest person from our target group we would see if it appeals to her and we have suceeded in making it appealing to people of that age.
I asked my cousin Paula some more in depth questions, I felt that by asking the oldest person from our target group we would see if it appeals to her and we have suceeded in making it appealing to people of that age.
Magazine Advert
What do you like most about it?
" I really like how the four girls are in colour and the background is in black and white. Ultimately, that's my favourite aspect about it, it makes it look really sophisticated and eye-catching."
In your opinion, how could it be improved?
" There isn't anything that really bothers me about it, but I suppose if it was to be improved you four girls could have more wacky and volumous hair and make-up, just to make it even more eye-catching than it already is!"
Do you think it looks like a proffesional product, and why?
"Yes it really does, the picture is good quality and it's got everything that - in my opinion - a decent advert should have. The fashion is co-ordinated, there's an eye-catching feature, all the information that you need is there... It's pretty damn good!"
Which, if any, magazine could you see this advert in? Any of the ones you read?
"Well I personally read a mix of everything. My favourite magazine is probably Cosmopolitan or Vogue. I'm not sure it would be in Vogue if I'm honest, and I can't really re-call seeing many music adverts in Cosmo... Saying that though if they were to do music adverts I could really see this one in it."
What do you think of the poses?
" I love the pose! You're all really close together and look united, and that's really what you expect girl bands to be like."
What do you think of the font, layout, and text?
"The font is quite nice, the use of italics is quite nice as it is feminine and really suits the look you're going for. There isn't much text on here that I can comment about, but it doesn't particularly need much text. I actually quite like the fact that there's not a lot of text because the focus is just on you girls."
Does it appeal to you? Why/why not?
" Yes it really does! I think the whole thing is just eye-catching, and if I came accross it in a magazine I'd take the time to look at it. There's so many aspects you can look at, like your clothes and even the background - which I love by the way, it looks beautiful. It's a simplistic setting, and woods are pretty boring, yet you've managed to make it look interesting. It's not cheesy, it's just sophisticated. I love it, and I think my friends would too."
Digi-Pak
What is your favourite section of the digi-pak and why?
"I like it all, but funnily enough my favourite part is the back-cover! I really like the way you've edited it, like you can tell it's been altered on the computer but I think it looks so warm and nicely lit. I love the pose, and think it's clever how you've got your backs to camera it's kind of like a weird representation that shows it's the back-cover. Love it."
Is there anything else you just generally like?
"Erm yeah all of it! The front cover is nice, ,maybe a bit simplistic, but good. The pictures on the inside are a nice addition, I personally like CDs where I get a little something extra rather than a load of boring writing, so it's nice to see a good variety of pictures. That one where you're throwing leaves is hillarious!"
In your opinion, how could it be improved?
"Now this is really tough, I think that maybe the front cover could be improved. It is really good don't get me wrong, but like I said it's quite simplistic. I think I was just kind of expecting more because the magazine advert was so eye-catching and almost jumped off the page, so I think if anything maybe just sharpen those colours and make it as eye-popping as possible."
Do you think this looks like a proffesional product? Why?
"Yeah I do actually, I mean to me it is obvious that it is a 'amateur' production but that is literally because you don't have the amazingly expensive equipment that gives you that sharp looking image. But the poses look realistic, the font looks good. The back-cover actually looks the most realistic, and that's because you've got so much detail on there! I mean you've got bar-codes, copy-right notices, record label logos... it just looks really scarily real! Weldone!"
What do you think of the biographies and inside booklet?
"Well like I said, I do like CDs that give you more than usual, so the idea of them I do really like. Saying that, I sort of think that they are a bit basic.. The font doesn't really fit with the rest of the album, it should be italics. Also, the information is very breif and if I'm honest not all that interesting, it seems more like it's aimed at a younger audience if you see what I mean. The actual images you use though are so good! I love that the tree is a natural element that's connecting you by being there in all 4 pictures, very clever. I also do like the pictures of you as a group, they are lovely, and very 'girl-bandy'."
Does the digi-pak appeal to you? Would you buy the CD if it were real?
"It 100% appeals to me! It's not perfect, but for what I'd typically expect from a girl-band CD it pretty much ticks all the boxes. Not everything is to my taste, but you can tell that there's an natural, simplistic theme running throughout which makes me like it. I suppose you could say that it is very consistent. If it was real, I would have no problem buying it (unless I hated the band or their music! haha)."
Focus Group: Ancillary Task
For the ancillary task, I gathered a new focus group. The age range of this one is 17-28. I have 3 females and 2 males, and I am going to ask one female the specific questions. The rest of the group I will show both ancillary tasks and ask the following questions:
1. What do you specifically like or dislike about it?
2. If anything, what would you change or add to it to make it more to your taste?
3. Does it appeal to you? Would you like to own it if it was a real product?
Chelsea Warren, age 17.
Magazine Advert
1. I LOVE the fact that you four girls are in colour whilst the background is in black and white. It makes it look very eye-catching.
2. If I was to change one thing about it, I suppose it would literally be to darken that background even more, that would make it even more striking!
3. Yeah it definately appeals to me. It's sophisticated and eye-catching and the sort of thing I'd like to own.
Digi-pak
1. I like that it is simplistic. The font is really nice aswell it's almost a bit like pop-art.
2. Erm, I'm not sure the five star rating in the bottom left corner seems a bit out of place, I think you could get away with just not having it there.
3. Yeah it's really nice, the colours are good, you all look fashionable. It's definately what I'd expect to see.
Emma Pinkney, age 20.
Magazine Advert
1. Oh the best thing about this is the fact the two colour thing, it really stands out! I also like the colour co-ordination of your tops.
2. I wouldn't change a lot to be honest! I'd maybe make the font smaller by the tiniest bit but that is literally it.
3. Yeah it does appeal to me, I could really see that in a magazine like Grazia or something.
Digi-Pak
1. It's a completely different look to the advert, but I like how you're all positioned. You do actually look like a real girl-band it's weird.
2. Maybe I'd just move the positioning of the 'Missing You' a bit up and to the left.
3. It does appeal to me yeah, I like the warmth of the colours, I would buy it.
Anwobo Amihere, age 21.
Magazine Advert
1. Don't get me wrong, I do like it, but I do think it looks a bit amateur 'typical girlband' rather than proffessional, nothing really jumps at me.
2. If I was going to change it I'd switch up the way your all standing, you look to hunched up!
3. Not really, I do think it is good and you all look fashionable but it doesn't really jump out at me. Sorry!
Digi-pak
1. Now this is better! I love the way you are all standing, this leans more towards proffesional. The back cover is awesome, love how your all facing away.
2. Erm, probably I would remove the five star rating - it's a bit uneccessary.
3. Yeah this one does, four attractive girls all looking fashionable, what's there not to like?
Joe Butler, age 22.
Magazine Advert
1. I like the black and white/colour thing you've done, that makes it quite visual and interesting.
2. I don't like the font if i'm honest, it looks like you've just done it on word.
3. Well personally I don't really like or listen to girl bands, but as far as an advert goes yes it does appeal to me.
Digi-Pak
1. The font is MUCH better here, I think you should of used that for the magazine advert. I like it.
2. Hmm, I think I'd probably say that the pictures on the inside are a little too bright - mainly the one that's got the sun behind your head.
3. It does appeal to me yeah, there's a lot to it and I think all the pictures are pretty decent.
1. What do you specifically like or dislike about it?
2. If anything, what would you change or add to it to make it more to your taste?
3. Does it appeal to you? Would you like to own it if it was a real product?
Chelsea Warren, age 17.
Magazine Advert
1. I LOVE the fact that you four girls are in colour whilst the background is in black and white. It makes it look very eye-catching.
2. If I was to change one thing about it, I suppose it would literally be to darken that background even more, that would make it even more striking!
3. Yeah it definately appeals to me. It's sophisticated and eye-catching and the sort of thing I'd like to own.
Digi-pak
1. I like that it is simplistic. The font is really nice aswell it's almost a bit like pop-art.
2. Erm, I'm not sure the five star rating in the bottom left corner seems a bit out of place, I think you could get away with just not having it there.
3. Yeah it's really nice, the colours are good, you all look fashionable. It's definately what I'd expect to see.
Emma Pinkney, age 20.
Magazine Advert
1. Oh the best thing about this is the fact the two colour thing, it really stands out! I also like the colour co-ordination of your tops.
2. I wouldn't change a lot to be honest! I'd maybe make the font smaller by the tiniest bit but that is literally it.
3. Yeah it does appeal to me, I could really see that in a magazine like Grazia or something.
Digi-Pak
1. It's a completely different look to the advert, but I like how you're all positioned. You do actually look like a real girl-band it's weird.
2. Maybe I'd just move the positioning of the 'Missing You' a bit up and to the left.
3. It does appeal to me yeah, I like the warmth of the colours, I would buy it.
Anwobo Amihere, age 21.
Magazine Advert
1. Don't get me wrong, I do like it, but I do think it looks a bit amateur 'typical girlband' rather than proffessional, nothing really jumps at me.
2. If I was going to change it I'd switch up the way your all standing, you look to hunched up!
3. Not really, I do think it is good and you all look fashionable but it doesn't really jump out at me. Sorry!
Digi-pak
1. Now this is better! I love the way you are all standing, this leans more towards proffesional. The back cover is awesome, love how your all facing away.
2. Erm, probably I would remove the five star rating - it's a bit uneccessary.
3. Yeah this one does, four attractive girls all looking fashionable, what's there not to like?
Joe Butler, age 22.
Magazine Advert
1. I like the black and white/colour thing you've done, that makes it quite visual and interesting.
2. I don't like the font if i'm honest, it looks like you've just done it on word.
3. Well personally I don't really like or listen to girl bands, but as far as an advert goes yes it does appeal to me.
Digi-Pak
1. The font is MUCH better here, I think you should of used that for the magazine advert. I like it.
2. Hmm, I think I'd probably say that the pictures on the inside are a little too bright - mainly the one that's got the sun behind your head.
3. It does appeal to me yeah, there's a lot to it and I think all the pictures are pretty decent.
Friday, 18 March 2011
Feedback of our Digi-pak
Today, we presented our second ancillary task (the digi-pak), and this is the feedback we recieved from Mrs Allison and our class mates:
Positive Criticism.
Negative Criticism.
Suggestions.
Photographic Image(s): Framing, focus, camera angle, lighting and colour, background and mise-en-scene.
- Images were good, and fit the convention of a girl-band.
Typography and text: Choice of fonts, sizing, layout, colour, readability, language, register, content.
- Font is nice, and appropriate for each bit of the CD.
- Colour co-ordination is nice.
- Language register is correct, addressing the audience in the right way.
- Spelling mistakes on all four bios which need to be corrected.
Layout Decisions: Rule of thirds, text, positioning, sizing, balance of image and text, focus of attention.
- Text positioning is good.
- People liked how the text on the bios was covering the tree, so the real focus was on us.
- Shapes of all pictures aren't consistent. Should consider adjusting them.
Genre codes and indicators of audience targeting:
- Clothing was colour-coded and typical of girl bands.
- The poses fit standard conventions of girl groups.
- The solo shots and inside booklets shots showed us looking directly at the camera and at our audience.
- Glamourous hair and make-up.
Overall Impact - what works/what could be improved:
- Looks really proffesional (photography is glossy).
- Good use of sun-light, vibrant images, crisp looking.
- The only improvement needed is that we need to alter the shape of the images to make them more consistent with the digi-pak shape.
Positive Criticism.
Negative Criticism.
Suggestions.
Photographic Image(s): Framing, focus, camera angle, lighting and colour, background and mise-en-scene.
- Images were good, and fit the convention of a girl-band.
Typography and text: Choice of fonts, sizing, layout, colour, readability, language, register, content.
- Font is nice, and appropriate for each bit of the CD.
- Colour co-ordination is nice.
- Language register is correct, addressing the audience in the right way.
- Spelling mistakes on all four bios which need to be corrected.
Layout Decisions: Rule of thirds, text, positioning, sizing, balance of image and text, focus of attention.
- Text positioning is good.
- People liked how the text on the bios was covering the tree, so the real focus was on us.
- Shapes of all pictures aren't consistent. Should consider adjusting them.
Genre codes and indicators of audience targeting:
- Clothing was colour-coded and typical of girl bands.
- The poses fit standard conventions of girl groups.
- The solo shots and inside booklets shots showed us looking directly at the camera and at our audience.
- Glamourous hair and make-up.
Overall Impact - what works/what could be improved:
- Looks really proffesional (photography is glossy).
- Good use of sun-light, vibrant images, crisp looking.
- The only improvement needed is that we need to alter the shape of the images to make them more consistent with the digi-pak shape.
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