Rough Cut & Feedback

Positive Feedback:

1. Our first scene (before the song starts) really shows off our camera work skills (the use of 2 cameras, and the boot shot in particular).

2. There is a good intergration of the story into the music video.

3. The whole video ties in with girl-group conventions (for example the choregraphy, and the fact that we unite as a group but still create individuality through costumes and individual shots).

4. The black & white effect for the flashbacks worked really well, and it is easily distinguishable that it is a flashback.

5. The ariel shot in the second chorus shows off original camerawork ideas.

6. The lip-synching was of good quality, it was in time with the song and there was a good perfomance of them.

7. The different locations we used were nice (the house we used was interesting).

8. The lighting worked well.

Negative Feedback:

1. The speeded up footage in the anti-climax section of the song didn't work, it gave a comical feel to it which we didn't intend to happen.

2. The shot of us singing together in the first chorus is too long - people may lose interest.

3. There was a 'dodgy transition' somewhere in the song (but people couldn't remember where)

Suggestions:

1. We could experiment with lighting if we are to film again (the halo effect for example).

2. We could experiment with a couple more transitions.